Case Studies Archives - Primeclickmedia https://impactmediacompany.online/home/category/case-studies/ Digital Marketing Agency In Nigeria Thu, 05 Sep 2024 11:45:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://impactmediacompany.online/home/wp-content/uploads/2022/02/white-logo-1-100x100.png Case Studies Archives - Primeclickmedia https://impactmediacompany.online/home/category/case-studies/ 32 32 110969465 The Ultimate Guide to Affiliate Marketing: Top Strategies and Tips for 2024 https://impactmediacompany.online/home/the-ultimate-guide-to-affiliate-marketing-top-strategies-and-tips-for-2024/ https://impactmediacompany.online/home/the-ultimate-guide-to-affiliate-marketing-top-strategies-and-tips-for-2024/#respond Wed, 28 Aug 2024 08:43:38 +0000 https://impactmediacompany.online/home/?p=6404 How Does Affiliate Marketing Work? Affiliate marketing lets you earn money by promoting other people’s products or services. You share special links or ads on your website, blog, or social...

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How Does Affiliate Marketing Work?

Affiliate marketing lets you earn money by promoting other people’s products or services. You share special links or ads on your website, blog, or social media. When someone buys through your link, you get a commission. Here’s how it works: you partner with a company, get a unique link, and use it to send people to their site. The company tracks the sales made through your link and pays you for each sale. In 2024, affiliate marketing is important because it offers a flexible way to earn and helps companies find new customers through influencers and content creators.

Getting Started with Affiliate Marketing

To start with affiliate marketing, follow these steps: First, pick a topic you’re interested in and that can make money. Then, sign up for affiliate programs related to that topic, like Amazon Associates or Click Bank. Next, create good content on your website, blog, or social media that your audience will like. Add your affiliate links to this content. Share your content to attract visitors and boost your chances of earning money. Finally, check how your links are doing and adjust your approach to get better results.

Choosing the Right Niche

Choosing the right niche is key to succeeding in affiliate marketing. Pick a topic you care about and know well, as it makes creating content easier. Research to make sure the niche has a good-sized audience and earning potential. Find a balance between demand and competition—too much competition can make it hard to stand out, while too little might limit earnings. Think about what your audience needs and pick products or services that can help them. A good niche helps you connect with the right people and succeed in affiliate marketing.

Finding Affiliate Programs

To find affiliate programs, start by looking for companies and products in your niche. To find affiliate programs, search for companies and products in your area of interest. Go to their websites and look for affiliate links, often at the bottom or under “Affiliates” or “Partners.” You can also sign up for networks like Amazon Associates, Share A Sale, or CJ Affiliate, which offer many programs. Compare commission rates, payment options, and terms to pick the best ones. Read reviews to ensure the programs are reliable. Choose programs with good products and strong support to help you do well in affiliate marketing.

Building Your Affiliate Marketing Strategy

Building your affiliate marketing strategy involves a few important steps. First, set clear goals, like getting more traffic or increasing sales. Then, find and choose the best affiliate programs that fit your niche and audience. Create useful content that draws in and interests your audience, and add your affiliate links in a natural way. Promote your content using different channels, like social media, email, and search engines. Track your results with analytics tools to see what’s working and make changes as needed. Keep improving your strategy by testing different methods and learning from your results.

Creating a Content Strategy

Creating a content strategy involves a few important steps. First, know your audience and what they enjoy. Set clear goals, like increasing engagement or driving traffic. Decide on the types of content you’ll make, such as blog posts, videos, or infographics, and how often you’ll post. Use a content calendar to plan and schedule your posts. Make sure your content is useful, relevant, and fits your brand’s style. Share your content on social media and through email. Finally, check how your content is doing and adjust your plan based on what works best.

Optimizing Your Website for Conversions

To optimize your website for conversions, follow these steps. First, make sure your site is easy to use and navigate. Use strong calls-to-action (CTAs) to encourage visitors to take actions like signing up or buying. Speed up your page loading times to keep visitors from leaving. Make sure your site works well on mobile devices. Test different things on your site, like headlines, images, and button placements, to find out what works best. Use tools to see how visitors use your site and make changes based on what you learn to boost your conversion rates.

Effective Promotion Techniques

Effective promotion techniques include a few key steps. Use social media to share engaging content and targeted ads with a wide audience. Send personalized emails to your subscribers with special offers. Work with influencers or experts to reach more people and build trust. Make your site easier to find with search engine optimization (SEO). Offer promotions or discounts to attract new customers and keep current ones. Use paid ads on Google or social media to reach specific groups. Regularly check how things are going and make changes to improve results.

SEO for Affiliate Marketing

SEO for affiliate marketing helps drive traffic and boost sales. Start by finding and using relevant keywords in your content to improve search rankings. Make sure your site’s titles, meta descriptions, and headers include these keywords. Create valuable content that meets your audience’s needs and naturally includes affiliate links. Build links from trusted sites to increase your site’s authority. Ensure your website works well on mobile devices and loads quickly. Regularly update your content and use analytics tools to track performance and adjust your strategy for better results.

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Sufficient Online Visibility Generated for a Multi-Billion Naira Resort https://impactmediacompany.online/home/red-or-blue-5-or-10-the-flutterwave-store-update-that-gives-you-the-most-flexibility-is-here/ Wed, 11 Nov 2020 06:52:29 +0000 https://impactmediacompany.online/home/?p=573 About Client/Company:  Ebonylife place is a multi-billion naira, magnificent lifestyle and entertainment resort. Located in Victoria Island, Lagos, the high-rise mansion boasts of 5 cinemas, a rooftop terrace, event spaces,...

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About Client/Company:  Ebonylife place is a multi-billion naira, magnificent lifestyle and entertainment resort. Located in Victoria Island, Lagos, the high-rise mansion boasts of 5 cinemas, a rooftop terrace, event spaces, bars, restaurants and a 20 room boutique hotel, The White Orchid.

The Challenge

The EbonyLife Place’s four websites – links to unique services in the resort were recently launched but doesn’t have any visibility online. When branded keywords like “EbonyLife Place”,“White orchid hotel” or relative ones like “Rooftop lounge in Lagos”, “cinemas in Lagos Island” and other keywords relating to the Ebonylife Place services are searched, their website doesn’t appear. In respect to the above the brand wants immediate online visibility and to establish domain authority for their different website links as soon as possible.

 

The Strategy

  1. We implemented Pay Per Click advertising on Google search engine result pages using intent-driven search keywords, custom interest targeting. 
  2. Display ads on top web publishers to drive traffic to the new EbonyLife Place websites.
  3. We used automated bidding techniques like Maximize conversion and time of day scheduling to improve conversion rates.

The Result

The ad, seen more than a million times delivered over 13K Visits to the new websites in the first month of the campaign launch. The brands websites were also number 1 on Google SERP anytime someone searched for keywords relating to their services. By the end of the campaign over 5000 people performed one desired action or the other, generating huge ROI for the brand. 

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45% Increase In revenue Using Google Advertising https://impactmediacompany.online/home/increase-in-revenue-using-google-advertising/ https://impactmediacompany.online/home/increase-in-revenue-using-google-advertising/#respond Mon, 19 Oct 2020 16:13:19 +0000 https://impactmediacompany.online/home/?p=329 How we generated 4,000+ impressions in one month

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About Client/Company:  Domino’s Pizza Nigeria, a fast-food restaurant chain is the leading pizza restaurant in Nigeria providing exceptional Pizza delivery and dine-in service. The company was founded in 2012 in Nigeria and was the first company to bring world-class pizza into the country. 

The Challenge

Domino Pizza Nigeria launched a new website in 2019. They required an increase in traffic to the new website and a corresponding surge in revenue generation.

 

The Strategy

  1. We implemented Pay Per Click advertising on Social media and Google result pages using intent-driven search keywords, custom interest targeting. 
  2. Display ads on top web publishers to drive traffic to the brand’s website
  3. We used automated bidding techniques like Maximize conversion and time of day scheduling to improve conversion rates.

The Result

We delivered over 13K Visits to the new website in the first month of the campaign launch. Over N25M revenue was also generated from Google advertising within the first quarter of the campaign with conversion rates increasing by 125% at the end of the first quarter.

 

 

 

 

 

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Over 10000% Online Visibility for a Multi-Billion Naira Resort https://impactmediacompany.online/home/over-10000-online-visibility/ https://impactmediacompany.online/home/over-10000-online-visibility/#respond Mon, 19 Oct 2020 16:13:15 +0000 https://impactmediacompany.online/home/?p=330 How we generated 4,000+ impressions in one month

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About Client/Company:  Ebonylife place is a multi-billion naira, magnificent lifestyle, and entertainment resort. Located in Victoria Island, Lagos, the high-rise mansion boasts of 5 cinemas, a rooftop terrace, event spaces, bars, restaurants, and a 20 room boutique hotel, The White Orchid.

The Challenge

EbonyLife Place’s four websites – links to unique services in the resort were recently launched but doesn’t have any visibility online. When branded keywords like “EbonyLife Place”, “White orchid hotel” or relative ones like “Rooftop lounge in Lagos”, “cinemas in Lagos Island” and other keywords relating to the Ebonylife Place services are searched, their websites don’t appear. With respect to the above, the brand wants immediate online visibility and to establish domain authority for their different website links as soon as possible.

 

The Strategy

  1. We implemented Pay Per Click advertising on Google search engine result pages using intent-driven search keywords, custom interest targeting. 
  2. Display ads on top web publishers to drive traffic to the new EbonyLife Place websites.
  3. We used automated bidding techniques like Maximize conversion and time of day scheduling to improve conversion rates.

The Result

The ad, seen more than a million times delivered over 13K Visits to the new websites in the first month of the campaign launch. The brand’s websites were also number 1 on Google SERP anytime someone searched for keywords relating to their services. By the end of the campaign, over 5000 people performed one desired action or the other, generating huge ROI for the brand. 

 

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In-App Download and Registration Increased By Over 100% https://impactmediacompany.online/home/oracle/ https://impactmediacompany.online/home/oracle/#respond Mon, 19 Oct 2020 16:10:18 +0000 https://impactmediacompany.online/home/?p=325 How we generated 4,000+ impressions in one month

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About Client/Company:  vBank, short for Virtual Banking, is  Nigeria’s first fully virtual bank – an Internet and mobile application that enables consumers to manage multiple bank accounts using a single easy-to-use web-based interface. With vBank, one can open an account in 2 minutes on a mobile device with a BVN, phone number, and zero paperwork.

The Challenge

In the face of the new virtual reality brought about by the Covid-19 pandemic, vBank needs to massively increase the number of App downloads and In-app registration. At the same time, vBank needed to reduce the cost per install and in-app registration from their initial campaign to enable more spend.

 

The strategy 

  1. We implemented a firebase tracking for the correct conversion action needed
  2.  We set up a Google app install for action campaigns.

The Result

  1. The cost per install dropped by 40% and cost per in app registration by 97%. 
  2. This led to the client increasing their spend by 10X resulting in over 100% more in app installs.

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